A roadside billboard
Seen in passing.
Out of Home · Media & Marketing
Bringing your
brand home to
the people.
We bring your brand into the heart of communities—as a trusted ally, not a visitor.
Ricoffy50 years of South Africanness · wall mural
↓
JohannesburgBased in Kempton Park
eKasi-rootedBuilt from lived experience
ABCDCommunity benefit in the brief
Real placesCampaigns rooted in community
Our point of view
Advertising belongs
in the everyday.
Cider Point Media is a South African Out of Home (OOH) advertising specialist, rooted in the energy of the townships and based within urban spaces.
A trusted ally.
Never a visitor.
We understand the people and culture of eKasi because it is who we are and where we are from. Every campaign is an opportunity to connect a brand with a community in a more considered way.
Our community approach →Asset-Based Community Development
Campaigns that
give something back.
We look to the strengths, skills and resources already present in a community—and build campaigns that create a more meaningful connection between brands and the places they reach.
01
02
A neighbourhood wall
Made with a place in mind.
The medium matters. So does the relationship behind it.
What we do
Campaigns with
place and purpose.
Seven connected services, shaped around your brand, audience and brief.
Marketing
Campaign thinking that places your brand where your audience already is.
In the briefConcept, plan and roll-out
↗Social media management
Branded content and community management shaped around awareness and engagement.
In the briefContent and channel management
↗Corporate branding & identity
Distinctive brand identities grounded in the story behind your company.
In the briefLogo and identity system
↗Murals marketing
Large-format, hand-finished advertising in the heart of the community.
In the briefDesign and mural installation
↗Billboards marketing
Boards, street poles, hoardings and building wraps in high-traffic places.
In the briefOOH placement and branding
↗Corporate events planning & hosting
From the core idea through to stage, campaign and event branding.
In the briefEnd-to-end planning and hosting
↗Refined media rebranding
A sharper media presence for an established brand.
In the briefRebrand direction and roll-out
↗Selected work
Made to meet
you where you are.
Campaigns from real streets and real projects. Names and details are shown as supplied.
How we work
From first brief
to out in the world.
A clear four-step process brings the idea and the practical details together.
Meet & greet
We listen and get to know your brand.
Project structure
We shape the project and agree its goals.
Outline & prep
We plan the work and prepare each detail.
Execute & deliver
We bring the campaign to life.
Brand identity
Icons with
a story.
A meaningful mark begins with the story behind the business. We dig deeper to create an identity that speaks for the brand.
Recent branding projectEcobank · Branding & identity
“A logo that doesn’t move emotions or tell a story has no value, even in gold.”
Recent event project
MBCF.2025
Music Business Conference
A platform to teach the next generation about the music business and help them avoid the mistakes others had to learn from. A way of giving back.
From inception to show day
- Briefing & concept plan
- Stage plan & setup
- Marketing rollout
- Marketing campaigns
- Keynote plan
- Rehearsals
- Show day
- Closing show
Partners & clients
Built together.
Brands we have built with, as listed in our 2026 business profile.
Leadership
The people
behind the point.
Meet the leadership shaping the work at Cider Point Media.
John Mokolobetsi Ditshwene
Director & CEO · Cider Point Group
Craig Moatshe
Creative Director · Cider Point Media
Portia Moreng
Head of Marketing · Cider Point Media
Cider Point Group
One group.
Many teams.
Cider Point Group is the parent company to teams working across different parts of the business.
Explore Cider Point Trading↗Let’s talk
Bring your brand
into the picture.
Tell us what you have in mind, where your audience is, and what you want your campaign to do.
- Visit
- 6 Joan Hunter, Edleen,
Kempton Park - Call
- 082 287 1130